Use this article when a customer asks: "What's the best way to build a search targeting a certain persona?"

Company Filters

Company Size

Category: Company
Input type: Dropdown (multi-select)

Filter by company headcount range.

Options: 1-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10000, 10001+

Exclude HQ Countries

Category: Company
Input type: Dropdown (multi-select)

Exclude companies headquartered in these countries.

Exclude Industry

Category: Company
Input type: Dropdown (searchable, multi-select)

Exclude companies in these industries. Values come from LinkedIn's standard industry list.

HQ Countries

Category: Company
Input type: Dropdown (multi-select)

Filter companies by headquarters country.

Industry

Category: Company
Input type: Dropdown (searchable, multi-select)

Filter companies by industry. Values come from LinkedIn's standard industry list.

People Filters

Company Names

Category: People
Input type: Dropdown (multi-select)

Filter by current employer company name.

Exclude Company Names

Category: People
Input type: Dropdown (multi-select)

Exclude people working at these companies.

Exclude Job Functions

Category: People
Input type: Dropdown (multi-select)

Exclude people with these job functions. Uses the same options as the Job Functions filter.

Exclude Job Titles

Category: People
Input type: Free text (multi-value)

Exclude people with any of these job titles. Enter one or more title keywords to exclude.

Exclude Locations

Category: People
Input type: Dropdown (multi-select)

Exclude people located in any of these places.

Exclude Seniority

Category: People
Input type: Dropdown (multi-select)

Exclude people at these seniority levels. Uses the same options as the Seniority filter.

Options: CXO, VP, Director, Manager, Senior, Entry, Owner/Partner, In Training, Unpaid

Job Functions

Category: People
Input type: Dropdown (searchable, multi-select)

Filter by job function. Approximately 77 options from LinkedIn's job functions list.

Job Titles

Category: People
Input type: Free text (multi-value)

Search for people with any of these job titles. Supports partial keyword matching.

Locations

Category: People
Input type: Dropdown (multi-select)

Search for people located in any of these places.

Past Company

Category: People
Input type: Dropdown (multi-select)

Search for people who previously worked at these companies.

Past Job Titles

Category: People
Input type: Free text (multi-value)

Search for people who previously held these job titles.

School

Category: People
Input type: Dropdown (multi-select)

Search for people who attended any of these schools.

Seniority

Category: People
Input type: Dropdown (multi-select)

Filter by seniority level. Applied as a post-filter on fetched leads.

Options: CXO, VP, Director, Manager, Senior, Entry, Owner/Partner, In Training, Unpaid

Years of Experience

Category: People
Input type: Dropdown (multi-select)

Filter by years of professional experience, using LinkedIn Sales Navigator buckets.

Options: <1yr, 1-2yrs, 3-5yrs, 6-10yrs, >10yrs

Signal Filters

Followers of Companies

Category: Signal
Input type: Dropdown (multi-select)

Filter for people who follow a specific LinkedIn company page. Useful for targeting followers of competitors or peer companies.

Posted on LinkedIn

Category: Signal
Input type: Boolean (on/off)

Only include people who have posted on LinkedIn in the last 30 days. Useful for targeting active, engaged prospects.