Use this article when a customer asks: "What's the best way to build a search targeting a certain persona?"

Account Filters

Company Size

Category: Company
Input type: Dropdown (multi-select)

Filter by company headcount range.

Options: 1-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10000, 10001+

Exclude HQ Countries

Category: Company
Input type: Dropdown (multi-select)

Exclude companies headquartered in these countries.

Exclude Industry

Category: Company
Input type: Dropdown (searchable, multi-select)

Exclude companies in these industries. Values come from LinkedIn's standard industry list.

HQ Countries

Category: Company
Input type: Dropdown (multi-select)

Filter companies by headquarters country.

Industry

Category: Company
Input type: Dropdown (searchable, multi-select)

Filter companies by industry. Values come from LinkedIn's standard industry list.

Account Lists

Category: Company
Input type: Dropdown (multi-select)

Search within specific company lists. Use this filter to filter leads for the account csv files you uploaded.

Contact Filters

Company Names

Category: People
Input type: Dropdown (multi-select)

Filter by current employer company name.

Exclude Company Names

Category: People
Input type: Dropdown (multi-select)

Exclude people working at these companies.

Exclude Job Functions

Category: People
Input type: Dropdown (multi-select)

Exclude people with these job functions. Uses the same options as the Job Functions filter.

Exclude Job Titles

Category: People
Input type: Free text (multi-value)

Exclude people with any of these job titles. Enter one or more title keywords to exclude.

Exclude Locations

Category: People
Input type: Dropdown (multi-select)

Exclude people located in any of these places.

Exclude Seniority

Category: People
Input type: Dropdown (multi-select)

Exclude people at these seniority levels. Uses the same options as the Seniority filter.

Options: CXO, VP, Director, Manager, Senior, Entry, Owner/Partner, In Training, Unpaid

Job Functions

Category: People
Input type: Dropdown (searchable, multi-select)

Filter by job function. Approximately 77 options from LinkedIn's job functions list.

Job Titles

Category: People
Input type: Free text (multi-value)

Search for people with any of these job titles. Supports partial keyword matching.

Locations

Category: People
Input type: Dropdown (multi-select)

Search for people located in any of these places.

Past Company

Category: People
Input type: Dropdown (multi-select)

Search for people who previously worked at these companies.

Past Job Titles

Category: People
Input type: Free text (multi-value)

Search for people who previously held these job titles.

School

Category: People
Input type: Dropdown (multi-select)

Search for people who attended any of these schools.

Seniority

Category: People
Input type: Dropdown (multi-select)

Filter by seniority level. Applied as a post-filter on fetched leads.

Options: CXO, VP, Director, Manager, Senior, Entry, Owner/Partner, In Training, Unpaid

Years of Experience

Category: People
Input type: Dropdown (multi-select)

Filter by years of professional experience, using LinkedIn Sales Navigator buckets.

Options: <1yr, 1-2yrs, 3-5yrs, 6-10yrs, >10yrs

Signal Filters

Followers of Companies

Category: Signal
Input type: Dropdown (multi-select)

Filter for people who follow a specific LinkedIn company page. Useful for targeting followers of competitors or peer companies.

Note that this filter supports the logic OR. This means that selecting multiple entries of this filter, will find the union of people following entry one and people following entry two.

Posted on LinkedIn

Category: Signal
Input type: Boolean (on/off)

Only include people who have posted on LinkedIn in the last 30 days. Useful for targeting active, engaged prospects.