Use this article when a customer asks: "What's the best way to build a search targeting a certain persona?"

This article is also the canonical reference for People and Signal filters shared across other search types.

Company Filters

Acquisition Status

Category: Company
Input type: Dropdown (multi-select)

Filter by company acquisition status. Values come from the acquisition statuses list.

Business Development Headcount

Category: Company
Input type: Number range (min-max)

Filter by number of people in Business Development. Enter a min and/or max value.

Company Domains

Category: Company
Input type: Free text (multi-value)

Search for companies by their website domain (e.g. acme.com). Enter one or more domains.

Company Keywords

Category: Company
Input type: Free text (multi-value)

Search for keywords in company descriptions. Useful for targeting companies with specific business focus or products.

Company Names

Category: Company
Input type: Free text (multi-value)

Filter by current employer company name. Supports partial matching.

Company Size

Category: Company
Input type: Number range (min-max, e.g. 50-200)

Filter by company headcount range.

Company Types

Category: Company
Input type: Dropdown (multi-select)

Filter by company type.

Options: public, private, nonprofit, partnership, government, and others

Engineering Headcount

Category: Company
Input type: Number range (min-max, e.g. 10-100)

Filter by number of people in Engineering.

Exact Company Name

Category: Company
Input type: Free text (strict match)

Filter by exact current employer company name. Only returns results with a precise match.

Exclude Company Domains

Category: Company
Input type: Free text (multi-value)

Exclude companies with these website domains.

Exclude Company Keywords

Category: Company
Input type: Free text (multi-value)

Exclude companies with these keywords in their descriptions.

Exclude Company Names

Category: Company
Input type: Free text (multi-value)

Exclude people working at these companies.

Exclude Industry

Category: Company
Input type: Dropdown (searchable, multi-select)

Exclude companies in these industries. Values come from the standard industries list.

Finance Headcount

Category: Company
Input type: Number range (min-max)

Filter by number of people in Finance.

Funding Stage

Category: Company
Input type: Dropdown (multi-select)

Filter companies by their latest funding stage. Values come from the funding stages list.

HQ Countries

Category: Company
Input type: Dropdown (multi-select, ISO country codes)

Filter companies by headquarters country.

HQ States

Category: Company
Input type: Dropdown (multi-select)

Filter companies by headquarters state.

HR Headcount

Category: Company
Input type: Number range (min-max)

Filter by number of people in Human Resources.

Industry

Category: Company
Input type: Dropdown (searchable, multi-select)

Filter companies by industry. Values come from the standard industries list.

IT Headcount

Category: Company
Input type: Number range (min-max)

Filter by number of people in Information Technology.

Largest Headcount Countries

Category: Company
Input type: Dropdown (multi-select, ISO country codes)

Filter by countries where the company has the most employees.

Marketing Headcount

Category: Company
Input type: Number range (min-max, e.g. 5-30)

Filter by number of people in Marketing.

Markets

Category: Company
Input type: Free text (multi-value)

Filter by market segment or vertical. Distinct from the Industry filter — use this for more granular targeting (e.g. "B2B SaaS", "fintech").

Max Company Revenue

Category: Company
Input type: Number (integer, USD)

Maximum annual company revenue in USD. Use together with Min Company Revenue to define a range.

Max Funding (USD)

Category: Company
Input type: Number (integer ≥ 0)

Maximum total funding raised in USD.

Max Monthly Visitors

Category: Company
Input type: Number (integer ≥ 0)

Maximum monthly website visitors.

Max Year Founded

Category: Company
Input type: Number (year)

Maximum year the company was founded.

Min Company Revenue

Category: Company
Input type: Number (integer, USD)

Minimum annual company revenue in USD.

Min Funding (USD)

Category: Company
Input type: Number (integer ≥ 0)

Minimum total funding raised in USD.

Min Monthly Visitors

Category: Company
Input type: Number (integer ≥ 0)

Minimum monthly website visitors.

Min Year Founded

Category: Company
Input type: Number (year)

Minimum year the company was founded.

NAICS Codes

Category: Company
Input type: Dropdown (multi-select)

Filter by NAICS industry classification codes. Use for precise industry targeting based on official US industry codes.

Operations Headcount

Category: Company
Input type: Number range (min-max)

Filter by number of people in Operations.

Public Company

Category: Company
Input type: Boolean (on/off)

Only include publicly traded companies.

Sales Headcount

Category: Company
Input type: Number range (min-max, e.g. 5-50)

Filter by number of people in Sales.

Support Headcount

Category: Company
Input type: Number range (min-max)

Filter by number of people in Support / Customer Success.

People Filters

All Titles (Current & Past)

Category: People
Input type: Free text (multi-value)

Search across both current and past job titles simultaneously.

Degrees

Category: People
Input type: Dropdown (searchable, multi-select)

Search for people with any of these degrees. Values come from the standard degrees list.

Departments

Category: People
Input type: Dropdown (multi-select)

Filter by department. Applied as a post-filter on fetched leads.

Exact Job Titles

Category: People
Input type: Free text (strict match)

Search for exact match on job titles only. Use when you need precise title targeting rather than keyword matching.

Exclude Exact Job Titles

Category: People
Input type: Free text (multi-value)

Exclude people with an exact match on job title.

Exclude Job Titles

Category: People
Input type: Free text (multi-value)

Exclude people with any of these job titles. Supports keyword matching.

Exclude Keywords

Category: People
Input type: Free text (multi-value)

Exclude profiles containing any of these keywords anywhere in the profile.

Exclude Locations

Category: People
Input type: Dropdown (multi-select)

Exclude people located in any of these places.

Exclude Names

Category: People
Input type: Free text (multi-value)

Exclude people with these names.

Exclude Skills

Category: People
Input type: Free text (multi-value)

Exclude people with any of these skills listed on their profile.

Field of Study

Category: People
Input type: Free text (multi-value)

Search for people who studied any of these fields.

Has Business Email

Category: People
Input type: Boolean (on/off)

Only include people with a known business email address.

Has Email

Category: People
Input type: Boolean (on/off)

Only include people with a known email address (business or personal).

Has Profile Picture

Category: People
Input type: Boolean (on/off)

Only include people with a profile picture.

Job Titles

Category: People
Input type: Free text (full-text, multi-value)

Search for people with any of these job titles. Supports full-text keyword matching across current titles.

Keywords

Category: People
Input type: Free text (multi-value)

Search for keywords in profile headline, summary, or description.

Languages

Category: People
Input type: Dropdown (searchable, multi-select)

Search for people who speak any of these languages. Values come from the standard languages list.

Locations

Category: People
Input type: Dropdown (multi-select)

Search for people located in any of these places.

Max LinkedIn Connections

Category: People
Input type: Number (integer ≥ 0)

Maximum number of LinkedIn connections. Use with Min LinkedIn Connections to target a specific network size.

Max LinkedIn Followers

Category: People
Input type: Number (integer ≥ 0)

Maximum number of LinkedIn followers.

Max Years of Experience

Category: People
Input type: Number (integer ≥ 0)

Maximum years of professional experience.

Min LinkedIn Connections

Category: People
Input type: Number (integer ≥ 0)

Minimum number of LinkedIn connections.

Min LinkedIn Followers

Category: People
Input type: Number (integer ≥ 0)

Minimum number of LinkedIn followers.

Min Years of Experience

Category: People
Input type: Number (integer ≥ 0)

Minimum years of professional experience.

Names

Category: People
Input type: Free text (multi-value)

Search people by name.

Past Company Names

Category: People
Input type: Free text (multi-value)

Search for people who previously worked at these companies.

Schools

Category: People
Input type: Free text (multi-value)

Search for people who attended any of these schools.

Seniority

Category: People
Input type: Dropdown (multi-select)

Filter by seniority level. Applied as a post-filter on fetched leads.

Skills

Category: People
Input type: Free text (multi-value)

Search for people with any of these skills on their profile.

Signal Filters

Employee Start Date After

Category: Signal
Input type: Date (YYYY-MM-DD)

Find people who started their current role after this date. Useful for targeting people who recently joined a company.

Open to Work

Category: Signal
Input type: Boolean (on/off)

Only include people who are open to new opportunities.

Min / Max Headcount Growth (6M)

Category: Signal
Input type: Number (percentage, can be negative)

Minimum or maximum headcount growth percentage over the last 6 months. Use to target companies that are growing or contracting.

Min / Max Headcount Growth (12M)

Category: Signal
Input type: Number (percentage, can be negative)

Minimum or maximum headcount growth percentage over the last 12 months.

Min / Max Followers Growth (6M)

Category: Signal
Input type: Number (percentage, can be negative)

Minimum or maximum LinkedIn followers growth percentage over the last 6 months.

Min / Max Followers Growth (12M)

Category: Signal
Input type: Number (percentage, can be negative)

Minimum or maximum LinkedIn followers growth percentage over the last 12 months.

Min / Max Job Openings Growth (6M)

Category: Signal
Input type: Number (percentage, can be negative)

Minimum or maximum job openings growth percentage over the last 6 months.

Min / Max Job Openings Growth (12M)

Category: Signal
Input type: Number (percentage, can be negative)

Minimum or maximum job openings growth percentage over the last 12 months.

Min / Max Web Traffic Growth (6M)

Category: Signal
Input type: Number (percentage, can be negative)

Minimum or maximum web traffic growth percentage over the last 6 months.

Min / Max Web Traffic Growth (12M)

Category: Signal
Input type: Number (percentage, can be negative)

Minimum or maximum web traffic growth percentage over the last 12 months.