Context

When building a sequence in Topo, you may want to know which messaging step types are available to engage with your leads across different channels.

Answer

Topo supports the following messaging steps in a sequence. For any of them, click on the trash icon at the top right to delete the step, or down below on "Add step" to add another step of any type.

Email

Compose a message by specifying a subject line and body content.

You can click on "Add variables" to insert a variable in the subject line.

The email body editor gives you the possibility to edit your email body thanks to a wide variety of tools. Click on "+ Variable" or on the (x) icon to insert variables (recipient, sender or AI variables).

You can also include hyperlinks or images, though these should be used carefully for deliverability.

For event invitations or webinar promotions, use concise copy with a clear call-to-action that links to your event landing page. For sharing invites, banners, PDFs, or other assets, link to the hosted file in your email body instead of attaching it.

Email signatures: Topo does not support profile-level or global email signatures. Signatures must be added manually to each email step by pasting them at the bottom of the email template.

Email signatures support plain text only. HTML signatures and images are not supported. To make signatures dynamic per sender, use variables like {{sender_first_name}}, {{sender_last_name}}, and {{sender_job_title}}.

A recommended plain-text pattern is: [sender_first_name] [sender_last_name] / [sender_job_title] / Company Name.

Consider varying signature length across email steps (full signature in Email 1, shortened to name only in follow-ups) and keep links minimal in signatures.

When adding a subsequent email step, you can decide whether Topo should send it in the same thread or in another, in the latter case you'll need to write a different subject line.

LinkedIn Invitation

Send a connection request to a LinkedIn user. This step is mandatory for LinkedIn outreach.

Configure the behavior if the connection already exists by choosing to either continue the sequence or stop it.

Choose whether to include a message in the connection request, or skip the message.

LinkedIn Message

Send a direct message to an existing LinkedIn connection. Set a delay before the message is sent to simulate natural communication timing.

This step cannot be sent if a connection doesn't exist; select the number of days to wait for the prospect to accept the connection before the step fails (default is 7 days). If the connection request is not accepted within this timeframe, the sequence automatically skips all remaining LinkedIn steps and moves to email steps (if configured). The skip happens even if the contact accepts the connection after the waiting period has elapsed.

Then, define fallback behavior in case the message cannot be sent: either skip the step or stop the entire sequence for the lead.

Note that this messaging step can only be customized with variables, due to LinkedIn restrictions.

LinkedIn InMail

Reach out to LinkedIn members outside your immediate network using InMail. This step supports three account types:

• Premium (classic)

• Sales Navigator

• Recruiter

Write a subject line (without variables) and an InMail body.

Call

Create a call task assigned to the lead. You can set the sequence to pause until the call task is completed, ensuring follow-up actions are timely.

Note: leads without phone numbers will automatically skip this step.

Use a different Identity

In every one of the above step, you can choose to override the sequence's selected Sender Identities, in order to use a different one just for that specific step.

To do this, click on Sequence default and select an Identity.

For more information on building sequences, see Understanding the Sequences page and Adding a Call step.