Context

You may want to refine your list targeting by excluding specific keywords or terms that are not relevant to your list goals. This helps ensure your list includes the most appropriate audience by filtering out accounts and contacts associated with unwanted terms.

Answer

You can exclude keywords from your list targeting at both the account level and keyword/intent level. Here's how to set up these exclusions:

For list-specific exclusions

Refer to📄 How do I exclude specific job titles when building a list? and apply the same logic to every other filter.

For organization-wide exclusions

If you want to apply keyword exclusions across all your lists, you can add them directly in the Organization Context settings. This will automatically apply the exclusions to all current and future lists.

Contact your account manager if you need assistance implementing these exclusions for your specific list.