Context

You may want to refine your list targeting by excluding specific keywords or terms that are not relevant to your list goals. This helps ensure your list includes the most appropriate audience by filtering out accounts and contacts associated with unwanted terms.

Answer

You can exclude keywords from your list targeting at both the account level and keyword/intent level. Here's how to set up these exclusions:

For list-specific exclusions

Every filter works the same way. Open it, type the value, then click the red exclusion icon to exclude it. Excluded values show as red chips, included ones as blue chips. For a walkthrough, see 📄 How do I exclude specific job titles when building a list?.

For organization-wide exclusions

If you want to apply keyword exclusions across all your lists, add them to your audiences in Settings → Organisation Context → Audiences. They apply to every lead search that uses that audience, so if you have several audiences, add the exclusions to each one.

Contact your account manager if you need assistance implementing these exclusions for your specific list.