Why does Topo send follow-ups before contacting new leads?

Each sender has a daily limit. Topo uses it in this order:

1. Next steps for contacts already in a sequence.

2. New leads, with whatever capacity is left.

This makes sure people who got your first message also get the rest of your sequence.

What you may notice: on busy days, few or no new leads start, even though your sequences are sending. That's expected.

To start more new leads:

• add mailboxes or senders

• lower the daily targets on your sequences (if your senders are already serving several sequences)

• wait for capacity to be available again before starting new sequences

Settings → Senders → Capacity shows how much room your senders have. Its Sending capacity bar counts new leads only, so follow-ups come on top of it.