Context

Some users want to personalise their outreach sequences by including dynamic variables that automatically pull in information such as the job posting title from a hiring signal, or the page a lead followed.

Answer

Yes. Signals write the detail of the match onto the lead as variables, and you can insert those into your sequence copy like any other variable.

For example, a lead brought in by a hiring signal carries hiring_job_title, hiring_job_url and hiring_job_location. A lead brought in by a post engagement signal carries the post they engaged with. You will find them all at the bottom of the lead drawer, under Variables.

One thing to get right: a signal variable only resolves for a lead that signal matched, so always give it a fallback value. Without one, leads that lack the variable will fail that message step.

📄 Signal Variables

📄 Why am I seeing a "No Fallback Value" warning on my message variables?