Can I target people outside my ICP?

Last updated: September 23, 2026

Context

Your ICP is set in Organisation Context, but sometimes you want a list for a different group: a new persona, a new market or a one-off campaign.

Answer

Yes. Describe the people you want in the lead search prompt and the agent builds the search from that alone. Nothing in your settings needs to change.

  1. Go to Lists and click New List, or open the AI agent.

  2. In the prompt, describe who you're looking for: job titles, company types, locations and anything else that matters.

  3. Review the results and refine the prompt or filters if needed.

Note on geographic targeting: When filtering by geography, distinguish between company location and contact location. Use “HQ Country” to filter by where the company's headquarters is located, or use “Locations” to filter by where the actual contact/person is based. If you want contacts in a specific region (e.g., US-based contacts), use the “Locations” filter rather than the company HQ filter.