Context

When creating campaigns, you may want to target different audiences without having to modify your organization's foundational targeting settings each time. You might be wondering how to adapt targeting for individual campaigns while keeping your organization context intact.

Answer

You don't need to update the organization context every time you want to change your campaign targets. Here's how the targeting system works:

Organization Context: This captures the general background of your organization and your outbound approach, serving as a baseline for the AI.

Campaign-Specific Targeting: When you want to target a different audience for a specific campaign, simply write your targeting requirements directly in the campaign targeting prompt.

To target different audiences for individual campaigns:

1. Navigate to your campaign settings

2. In the campaign targeting prompt field, specify your desired audience (job titles, company types, geographic regions, etc.)

3. The AI will prioritize what you write in the campaign prompt over the organization context

4. If any targeting information is missing from your campaign prompt, the AI will fall back on your organization context

This approach allows you to customize targeting for each campaign without affecting your foundational organization settings, making it easier to run multiple campaigns with different target audiences simultaneously.